# ARG Blog Update Guide — SEO Publishing System

## Cadence
- Target **2–4 strong articles per month** rather than publishing many thin articles.
- Prioritise real questions asked by clients, agencies, entrepreneurs and participants.
- Use Bahasa Melayu and English strategically; do not mass-publish weak machine translations.

## Every article should contain
1. One clear search intent and one primary topic.
2. A useful answer in the opening paragraph.
3. Real ARG experience, examples, photos or programme evidence where available.
4. At least **2 internal links** to relevant ARG service/SEO pages.
5. At least **1 contextual link** back to a related pillar, programme or contact page.
6. Descriptive image alt text.
7. Unique title, meta description and URL slug.
8. A useful CTA that matches the article topic.

## Internal-link examples
- Article about business coaching → `/bm/coach-usahawan-sarawak/`
- Article about team building → `/bm/team-building-sarawak/` or `/en/team-building-sarawak/`
- Article about AI → `/bm/latihan-ai-digital-sarawak/`
- Article about trainer/leadership → `/bm/trainer-sarawak/` and `/bm/mohd-rushairy/`
- Online learning → `https://academy.azzamreezky.com`

## Publishing checklist
1. Create article with `_tools/blog-builder.html`.
2. Upload a real, compressed image (WebP preferred).
3. Add the article card to `/bm/blog/` or `/en/blog/`.
4. Add the final URL to `sitemap.xml` and update `<lastmod>`.
5. Link to the article from at least one relevant service page.
6. Submit/inspect the new URL in Google Search Console after publishing.
7. Revisit useful articles every 6–12 months and update facts, examples and links when genuinely needed.

## Avoid
- Publishing 20–50 near-duplicate AI articles just to target keywords.
- Keyword stuffing.
- Copying government pages or competitor articles.
- Creating articles with no first-hand value, evidence or useful explanation.

The goal is topical authority: **Training + Entrepreneurship + Team Building + AI/Digital + Human Development + Sarawak**.